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Coke & Music 2017
Coke & Music 2017

RAN IN: Pakistan

CLIENT
Coca Cola Pakistan

AGENCY
Ogilvy Pakistan *Lead Agency

Asim Naqvi, CEO
Muzakir Ijaz, General Manager


Digitz (Pvt) Ltd.

Azam Jalal Khan, CEO


Active Media

Reza Jiwani, Group Account Director


SUMMARY

Coca-Cola has been exploring the music platform effectively for a decade now, through Coke Studio. However, this was not directly proportional to the transactions. Starting this year, the brand initiated a parallel campaign celebrating Pakistani music, through all mediums available. This impact was phenomenal in terms of recruitment and driving the BLS score to an all-time high.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: OOH,PACKAGING,TV

Audience: 16-29

Objectives: Build brand equity

Type: Business to Consumer

Language: English