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Coke & Music 2017
Coke & Music 2017
RAN IN: Pakistan
AGENCY
Asim Naqvi, CEO
Muzakir Ijaz, General Manager
Digitz (Pvt) Ltd.
Azam Jalal Khan, CEO
Active Media
Reza Jiwani, Group Account Director
SUMMARY
Coca-Cola has been exploring the music platform effectively for a decade now, through Coke Studio. However, this was not directly proportional to the transactions. Starting this year, the brand initiated a parallel campaign celebrating Pakistani music, through all mediums available. This impact was phenomenal in terms of recruitment and driving the BLS score to an all-time high.
CASE VIDEO

Hero Medium: TV
Medium Featured On Video: OOH,PACKAGING,TV
Audience: 16-29
Objectives: Build brand equity
Type: Business to Consumer
Language: English