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2019 SILVER POSITIVE CHANGE: SOCIAL GOOD - BRANDS (PRODUCTS)
PAKISTAN
In Pakistan, only 27% people ranked education in their top 3 causes. We took on the challenge of creating awareness on education and partnered with the well-respected NGO, TCF (The Citizen’s Foundation) to increase awareness on education. We tied this cause with Lipton’s BCI of 'being awake to what really matters.'Through our CTA towards the end of the film and our digital media assets, we were able to make consumers actively make a difference in the lives of at least one child who is out of school in Pakistan.
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Hero Medium: SOCIAL MEDIA
Medium Featured On Video: BRANDED CONTENT,CINEMA,INTERACTIVE/ONLINE,MOBILE/TABLET,OOH,PR,RADIO,SOCIAL MEDIA,SPONSORSHIP,TV