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Lipton
Lipton Chotu

RAN IN: Pakistan

CLIENT
Unilever (Pakistan)

Namra Khan, Senior Brand Manager
Shehryar Muzammil, Brand Manager
Aiman Fajr, Assistant Brand Manager

AGENCY
Bulls Eye Advertising Pvt. Ltd. *Lead Agency

Yasir Qazi, Creative Partner


Mindshare *Lead Agency


Talking Point

Fareshteh Aslam, PR Lead


SUMMARY

In Pakistan, only 27% people ranked education in their top 3 causes. We took on the challenge of creating awareness on education and partnered with the well-respected NGO, TCF (The Citizen’s Foundation) to increase awareness on education. We tied this cause with Lipton’s BCI of 'being awake to what really matters.'Through our CTA towards the end of the film and our digital media assets, we were able to make consumers actively make a  difference in the lives of at least one child who is out of school in Pakistan. 

CASE STUDY

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CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: BRANDED CONTENT,CINEMA,INTERACTIVE/ONLINE,MOBILE/TABLET,OOH,PR,RADIO,SOCIAL MEDIA,SPONSORSHIP,TV

Audience: Young men and young women

Objectives: Build brand equity

Type: Business to Consumer