You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
Telenor I-Champ
Telenor I-Champ
RAN IN: Pakistan
CLIENT
Telenor Pakistan
Khawaja Shariq Mustafa, Project Lead
Mahrukh Batool, Project Originator
Jarrar Mehdi, Project Executor
Haseeb Ahmed Noor, Project Executor
Umair Niaz, Execution Support
Fatima Habib, Project Brand Lead
Tahira Naseem, Project Digital Lead
Yasir Yasin, Manager Marketing and Brands
AGENCY
Manhattan Communications (Pvt) Ltd *Lead Agency
Dara Bashir Khan, Media Head
Heptagon
Active Media
Ignite Pvt Ltd
BrandLogics Pvt Ltd
SUMMARY
To increase market share and consideration, Telenor took the less trodden path of utilizing data for the betterment of societies. It travelled to 1800 underprivileged schools, empowered 630,000 students to use data to carve a better future with infinite possibilities for themselves. The brand took the crème-ala-crème of the talent found and gave them a mentorship platform on nation-wide TV channels through its branded venture Telenor I-Champ.
CASE VIDEO
Hero Medium: BRANDED CONTENT
Medium Featured On Video: BRANDED CONTENT,EVENTS,INTERACTIVE/ONLINE,SOCIAL MEDIA,TV
Audience: Teens (13-20)
Objectives: Gain new customers
Type: Business to Consumer
Language: English
