You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
The campaign of Pomysł na generated a significant sales increase and successfully repositioned the entire brand, breaking the negative image of instant products. The brand managed to successfully integrate into contemporary culinary trends and respond to the growing consumers’ requirements in terms of nutrition quality. We convinced consumers that with Pomysł na they can cook efficiently, wholesomely and naturally. We successfully reboot the perception of the products “from the sachet”, leading to the first in years growth in brand sales, which almost doubled the dynamics of the entire category.
