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2017 FINALIST POSITIVE CHANGE: ENVIRONMENTAL - BRANDS UNITED STATES
RAN IN: North America
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);Viral (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);ECOMMERCE;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Mobile/Tablet Optimized Website;Other (Interactive/Online);MOBILE/TABLET;Display Ad (Mobile/Tablet);Messaging/Editorial/Content;PACKAGING;PR;SALES PROMOTION;SOCIAL MEDIA
Audience: Teens (13-20)
Objectives: Increase awareness
Type: Business to Consumer