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2017 FINALIST POSITIVE CHANGE: ENVIRONMENTAL - BRANDS UNITED STATES
Honey Nut Cheerios
Bring Back The Bees
RAN IN: North America
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);Viral (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Other (Interactive/Online);PACKAGING;PR;PRINT;Newspaper - Print;PRODUCT DESIGN;SOCIAL MEDIA;TV;Spots (TV);CRM
Audience: New Audience
Objectives: Gain new customers
Type: Business to Consumer