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2017 FINALIST POSITIVE CHANGE: SOCIAL - BRANDS UNITED STATES
Subaru of America
RAN IN: North America
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: GUERILLA;Buzz Marketing;INTERACTIVE/ONLINE;Brand Website/Microsite;Contests;Digital Video;Display Ads (Interactive/Online);RETAIL EXPERIENCE;In-store Merchandizing;POP;Store within a Store;TV;Spots (TV)
Audience: Experience Seekers- Subaru target
Objectives: Increase awareness
Type: Business to Consumer