You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
X
2020 SILVER SOCIAL GOOD - NON-PROFIT / POSITIVE CHANGE
UNITED STATES
Sandy Hook Promise Point of View
RAN IN: United States
CLIENT
Sandy Hook Promise
Alexa Tomassi, Digital Communications Manager Nicole Hockley, Co-Founder & Managing Director Dawn Lyons, VP, Marketing & Programs
Chris Daniele, VP, Director of Data Ben Bass, Planning Director Michael Schonfeld, Strategic Planner Alex Gianni, VP, Group Executive Producer Lucy Bennett, Influencer Manager Peter Alsante, SVP, Senior Creative Director Bianca Guimaraes, SVP, Creative Director Jim Connolly, Associate Creative Director / Copywriter Marcus Johnston, Associate Creative Director / Art Director Lindsey Cash, SVP, Senior Director Liz Jacobs, Account Manager
OMD
Dave Kornett, Director Madeleine O'Neil, Analyst
Dini Von Mueffling Communications
Dini von Mueffling, Founder & CEO Stephanie Morris, Publicist
MJZ
Emma Wilcockson, Executive Producer
SUMMARY
Gun violence in schools is a national tragedy, but for years, we've been trapped in a polarized stalemate on this issue. Sandy Hook Promise has an effective and unifying solution: empowering individuals to prevent violence by educating them on the signs. To spotlight this solution, we had to show audiences a school shooting from a never-before-seen perspective: the shooter's. With just $171K in total media budget, our PSA garnered 439MM impressions, earned media worth 26x our paid investment, and increased the likelihood of key prevention behaviors by 30-66%.
Bookmark
CASE STUDY
CASE VIDEO
Hero Medium: TV
Medium Featured On Video: INTERACTIVE/ONLINE,SOCIAL MEDIA,TV