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2020 BRONZE SOCIAL GOOD - NON-PROFIT / POSITIVE CHANGE
UNITED STATES
Shannon Collins, Account Executive Nigel Tribe, Head Of Strategy Robin Fitzgerald, Chief Creative Officer Lauren Herstik, Account Supervisor Marc Calamia, Head Of Production Lauren Culbertson, Senior Art Director Emily Miller, Senior Copywriter Tami Oliva, EVP, Senior Director Sara Lowe, Art Director Becky Ocampos, Senior Project Manager Reid Howard, Senior Integrated Producer Brandon Jones, Senior Developer
Porter Novelli
Chris Glazier, Account Manager
SUMMARY
Atlanta is the worst place in the US for child sex trafficking, an issue set to worsen in the run up to hosting the Super Bowl. However, child sex trafficking had fallen off people's radars and had lost its stopping power.
Through the symbolism of 72 buses, representing the number of children trafficked in Georgia each year, we reframed a space associated with safety, into a symbol no one could ignore. Stop Traffick galvanized Atlantans and policy makers around this horrific issue, leading to 169 arrests before Super Bowl LIII.
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CASE STUDY
CASE VIDEO
Hero Medium: GUERILLA
Medium Featured On Video: EVENTS,GUERILLA,INTERACTIVE/ONLINE,MOBILE/TABLET,OOH,PR,SOCIAL MEDIA,USER GENERATED
Audience: Atlantans
Objectives: Arrests in the run-up to the Super Bowl
