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2020 GOLD SOCIAL GOOD - NON-PROFIT / POSITIVE CHANGE - GRAND CONTENDER
UNITED STATES
Shannon Collins, Account Executive Nigel Tribe, Head Of Strategy Becky Ocampos, Senior Project Manager Robin Fitzgerald, Chief Creative Officer Marc Calamia, Head of Production Craig Miller, Group Creative Director Tami Oliva, EVP, Senior Director Ray Edwards, Director Advanced Analytics and Data Science Yue Zhou, Senior Research Analyst Viney Sindhu, Research Analyst Brandon Jones, Senior Developer Mary O'Keefe, Creative Director Anna Taylor, Senior Designer
SUMMARY
There’s no greater deterrent than getting caught red-handed, but with limited volunteers, Street Grace couldn’t intercept more child sex buyers seeking to arrange services via text messages. We created Gracie, an artificially intelligent chatbot that intercepts and fools sexual predators into thinking a real child is being sold for sex. Over the first five months of Gracie's launch, she doubled the number of intercepts, while also creating the single biggest verifiable study on sex trafficking.
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Hero Medium: MOBILE/TABLET
Medium Featured On Video: BRANDED CONTENT,INTERACTIVE/ONLINE,MOBILE/TABLET