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2018 FINALIST SEASONAL MARKETING RUSSIA
Year in Search 2018
RAN IN: Russia
Audience: 18-60 years old, all the users of the Russian internet with a slant towards those who do not consistently use Google.
Objectives: The main aim of the campaign was to draw the attention of a maximum number of people at a time of year when there is an abundance of content to choose from during the time leading up to Christmas and New Year. Google had to come out with their 'Results of the year' brighter, more interesting and louder than competitors. The main KPIs of the campaign were the reach, and amount of views of the video, organic shares of users and organic PR of the internet press.
Language: English, Russian