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2018 FINALIST BRANDED SERVICE RUSSIAN FEDERATION
RAN IN: Russia
Audience: The campaign was mainly targeted at active Internet users - people who basically live on the Internet and never put their phones or tablets down. This category included mature rational people as well as youth - emotional loafers who want to be understood and accepted with all their interests and hobbies.
Objectives: 1) Build awareness of unlimited Internet plan be Beeline. 2) Increase mobile Internet traffic among Beeline users. 3) Increase loyalty among existing Beeline users and prevent them from leaving and choosing more interesting competing offers.
Language: English, Russian