X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4

GEnergy
Advertising campaign "Growl for tickets to Comedy Club"

RAN IN: Russia

CASE VIDEO


Audience: Men 25-40 years; middle class; run used cars (80% of foreign production); carry out car service at unauthorized service stations; prefer and buy engine oil on their own in the supermarket or decide to buy the oil at service station (consult with the shop assistant); do not understand the chemical properties of oils, know the minimum basic terminology and looking for a "reliable" product: "Whole commercial is similar to the story at the physics lesson. I don't want to understand how to use their great technology, to me it’s quite enough that it's there."* * According to GfK research "Market of engine oils for passenger cars 2014 H2 2015 H1”.  

Objectives: Commercial targets: sales growth up to 20% in the campaign period (monthly, tonnes); the market share growth up to 0.5%. Communication targets: to engage the audience into communication with the brand.  

Type: B2C

Language: English, Russian