You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

  • Slide 0
  • Slide 1
  • Thumb 0
  • Thumb 1

Vending machines

RAN IN: Russia


Audience: Residents of Moscow, Novosibirsk and Krasnodar. Those who prefer to spend time in the parks with family and friends to enjoy short summer months.  

Objectives: Our aims: During summertime to create additional visibility for the IKEA brand beyond the usual outlets. To test the unique format of sales of goods from the IKEA range Provide additional sales of goods for summer outdoor recreation.  

Type: B2C

Language: English, Russian