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IKEA
Vending machines

RAN IN: Russia

CASE VIDEO


Audience: Residents of Moscow, Novosibirsk and Krasnodar. Those who prefer to spend time in the parks with family and friends to enjoy short summer months.  

Objectives: Our aims: During summertime to create additional visibility for the IKEA brand beyond the usual outlets. To test the unique format of sales of goods from the IKEA range Provide additional sales of goods for summer outdoor recreation.  

Type: B2C

Language: English, Russian