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2018 SILVER YOUTH MARKETING. CHILDREN, TEENS & YOUNG ADULTS RUSSIA
How SNICKERS turned a product news into real sensation
RAN IN: Russia
Audience: Youth, Generation Z, age 14-24, tech and digital natives
Objectives: Communicational objectives: 1.Build awareness of the product news within younger audience (14M views of the video) 2.Drive emotional engagement and spark conversations about the brand among younger audience (VTR 23% for digital video, Google benchmark; CTR - 0.30%, MARS internal benchmark) Business goals: 1.Bring sales uplift: +5% in volume (total + modern trade)
Language: English, Russian