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How SNICKERS turned a product news into real sensation

RAN IN: Russia


Audience: Youth, Generation Z, age 14-24, tech and digital natives  

Objectives: Communicational objectives: 1.Build awareness of the product news within younger audience (14M views of the video) 2.Drive emotional engagement and spark conversations about the brand among younger audience (VTR 23% for digital video, Google benchmark; CTR - 0.30%, MARS internal benchmark) Business goals: 1.Bring sales uplift: +5% in volume (total + modern trade)  

Type: B2C

Language: English, Russian