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2018 FINALIST SPONSORSHIP RUSSIA
Afrin is your powerful support in serious tests.
RAN IN: Russia
Audience: In 2016 in Russia each person bought two nasal medicines on average*. So the brand addresses a broad target audience (people over 6 years old according to instruction). *IMS data on nasal medicines and sea rinsing water
Objectives: As category consumers make their decisions quickly (as soon as they get a runny nose, they immediately go to the pharmacy), it is important for a young brand to fix in the consideration list to grow further (Table 1).
Language: English, Russian