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Afrin
Afrin is your powerful support in serious tests.

RAN IN: Russia

CASE VIDEO


Audience: In 2016 in Russia each person bought two nasal medicines on average*. So the brand addresses a broad target audience (people over 6 years old according to instruction). *IMS data on nasal medicines and sea rinsing water  

Objectives: As category consumers make their decisions quickly (as soon as they get a runny nose, they immediately go to the pharmacy), it is important for a young brand to fix in the consideration list to grow further (Table 1).  

Type: B2C

Language: English, Russian