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2019 FINALIST TELECOM & INTERNET RUSSIAN FEDERATION
Tulips for Mom
RAN IN: Russia
Audience: Young active digital audience, MegaFon users. In the first place - the citizens of Moscow. They came here to study and work, and in order to succeed, they work hard and must always follow the latest news, trends and events. They spend all day online, but they don’t have so much time on voice calls. Even with their relatives, who remained in their native cities far from the capital, they communicate in short messages in instant messengers.
Objectives: Increase voice traffic among MegaFon users.To trigger a discussion around the project and the MegaFon brand in social media.To increase brand loyalty, using emotional arguments about the value of communication with loved ones.
Language: English, Russian