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2019 GOLD SPECIALITY/CARPE DIEM RUSSIA
RAN IN: Russia
Audience: The core of the audience was young active families with children aged 6-12, as they are the main consumers of games from the Hasbro’s "family" portfolio.
Objectives: Within the Hasbro project it was necessary to solve several tasks at once: 1) To increase modern Board games relevance for family entertainment and, therefore, to increase the category penetration; 2) To increase knowledge of Hasbro games by 7% and to stimulate interest in brands by at least 25%; 3) To ensure Hasbro sales significant growth in the Board games market, to reverse the downward trend of Hasbro market share and to increase it by 4% by the end of the advertising campaign.
Language: English, Russian