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2019 FINALIST SPECIALITY/SINGLE IMPACT ENGAGEMENT RUSSIA
Big Mac 50
RAN IN: Russia
Audience: A wide audience 18-55
Objectives: The project had clear business goals: · to grow the number of visits to McDonald’s by 2%, · to create a new purchase category “a big lunch with a Big Mac” and to reach the 83 UPT sales level. UPT (units per thousand) is an internal indicator used in McDonald’s. It shows the quantity of products sold per thousand orders. We also had an image goal – to remind the widest audience about our legendary burger and to use such a news opportunity as its anniversary to let people feel once again how they love McDonald’s.
Language: English, Russian