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'Change one life' charitable foundation
Waiting for a Good Cause

RAN IN: Russia


Audience: Thanks to the partnership with MegaFon operator, it became possible to attract the attention of MegaFon clients, who have to apply to the call center and wait for the specialist to answer,  to the Foundation’s activity. A wide audience allowed to count on the coverage and involvement of people who are not indifferent to the socially important problem of adoption of children from orphanages.

Objectives: The behavioral goal is to switch to the Foundation’s website, to spread information among friends and acquaintances (publication in social networks, etc.).

Type: B2C

Language: English, Russian