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2019 FINALIST SPECIALITY/CARPE DIEM RUSSIA
MegaFon / MegaFon.TV
Champions of our hearts!
RAN IN: Russia
Audience: Main TA: - MF own subscribers - mobile Internet users - not subscribed to MF TV as of the campaign start - interested in football These TA segments are identified based on news hook relevance
Objectives: Commercial goal (KPI): * Ensure that 250 thousand users return back to the service (before the RC starts – 140K returns per week). * Ensure the increase in the number of users (installations) by 50 % (before the RC starts – 30K installations per week). * Getting broad coverage
Language: English, Russian