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2019 BRONZE BUSINESS CHALLENGES/START-UP RUSSIAN FEDERATION
Launch of "TNT-PREMIER" videoservice
RAN IN: Russia
Audience: 1. The target audience is the audience 25-50. The core of the campaign was loyal TNT viewers. TNT's loyal audience of research results to a greater extent than the disloyal audience was willing to pay for the exclusive content from TNT, which will not be shown on TV. 2. The second key segment of the communication campaign was not a television audience, also 25-50, being fans of TV shows and subscribing to the most popular video services: IVI, OKKO, Amediateka, Netflix, MEGOGO. They enjoy watching exclusive western content
Objectives: 1. The main business goal was to collect the maximum number of registrations on the new TNT Premier service. 2. At the same time, the image tasks were certainly set - to become the most discussed and cool project-event on the Russian content market. 3. Promote new projects that were not on the TV market in Russia before
Language: English, Russian