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2019 FINALIST AUDIENCE/INFLUENCERS RUSSIA
Lipton Ice Tea
Lipton Ice Tea TUSINARUSI
RAN IN: Russia
Audience: Our target audience is men and women, 18 to 35, residents of large cities with average/above average income, ‘millenials’. They have an active life position and highly value the possibility of self-expression, natural beauty and sharing time with friends. They value new experience above possession. “Russianness” is considered an actual trend at everything: from fashion and music to cooking and traveling. Consumption features: they drink black ice tea as daytime recharge.
Objectives: Communication: Communicate the maximum possible audience about the launch of new tastes in an interesting and vivid way; Image: Increase Brand Love (+ 1 pp. Compared to the same period last year).
Language: English, Russian