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Hexoral - Sick Extinguisher #1

RAN IN: Russia




Audience: Hexoral decided to appeal to family women and men aged 25-45 with a good sense of humor who really cares about personal health and health of the family as well. They choose only the best and the most effective solution for their family and children based on a combination of personal experience and recommendations from trusted sources. 

Objectives: 1. To resume growth of the brand share by value and packs; 2. To create the image of a “family brand” and to increase consumption by children; 3. To increase perception of Hexoral as treatment of Light/Mild kind of sore throat and not just severe pain; 4. To provide the high level of recognizability for media campaign against the strong media pressure in category.

Type: B2C

Language: English, Russian