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2019 FINALIST SPECIALITY/CARPE DIEM RUSSIA
Accelerate Moscow Region
RAN IN: Russia
Audience: We focused on young Muscovites, active Internet users, for whom it is important that the Internet is not interrupted, and its speed does not decrease when going out of town.
Objectives: It was important for us to quickly convince our subscribers that our Internet in the Moscow region is of high quality and encourage them to consume more of our Internet. The main objectives of the advertising campaign were: The growth of the attribute “Offers the best 4G on the market” (Moscow region, BHT, 2018) (March vs April) Increase Internet traffic (Moscow region) +12% (February vs June) Increased ARPU (average score) (Moscow region) +5% (February vs June)
Language: English, Russian