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Revolution. Celebrity that keeps previous success and wins more

RAN IN: Russia


Audience: Our new ambition is to focus on active and energetic people we can inspire to draw more from their everyday life with relevant Beeline products and services.

Objectives: Communication objectives: Adjust the brand image against the background of active competitors, become more progressive, for bright and energetic people (growth of image indicators “progressive”, “for active, energetic people”) Not to lose the existing level of brand knowledge and ads Business goals: Stimulate subscribers growth on the tariff line "VSEmoe" (+ 25% in June-August) Provide the flow of new subscribers (not less than 30% of those who subscribed to “All is mine” tariff plan)

Type: B2C

Language: English, Russian