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2019 BRONZE FOOD RUSSIA
Atomic Smokey Sausages
Not another picnic?!
RAN IN: Russia
Audience: Men and women 18-34, middle income and in general with no children. They are active and open to new things and feel that you have to get the maximum amount of pleasure from life. They like to share pleasant moments with others. They eat what gives them pleasure. They eat sausages on their own (to satisfy hunger) and in a friendly atmosphere with a grew of friends. They consumer sausages when they want to grab something raw or heated microwave, grill on the barbacue, grill, coals and as a snack with alcohol. They love picnics.
Objectives: Increase sales growth vs previous year (2017 +14%) taking from other players in the sausage category. 2017 share of sausage category 2%. Cherkizovo 8%. Out perform competitors in the brand indicators "The most pronounced taste of smokeyness" and "Best sausage for picnics".
Language: English, Russian