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2019 FINALIST SHOPPER MARKETING/LOYALTY RUSSIA
RAN IN: Russia
Audience: Participants in the incentive program (promotion) are men aged 30-50, owners of small businesses (one or more specialty auto parts and oil stores). They are experts in the automotive segment, components and consumables. Rational factors and personal experience guide them in procurement. They are reluctant to take part in promotions-they risk their own reputation if they don't believe in the brand and don't trust the product.
Objectives: KPI (data)see also “Data Verification”
Language: English, Russian