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2019 FINALIST AUDIENCE/INFLUENCERS RUSSIAN FEDERATION
Kvartaly 2119 and Influencers
RAN IN: Russia
Audience: The target audience were the youth at age 25+ who already lived in Moscow or desired to move to the city. The main focus was on young couples or families who considered real estate as an investment.
Objectives: Marketing Communication Objectives: The goal was to be differentiated from rivals and highlight attractiveness of property in the former industrial district both for life and long-term investments. Business and Media Objectives: With an increase of the number of proposals in the real estate market, it was important for us to keep our position of 2017 on the following indicators: The volume of apartment sales The number of apartment visits The volume of call center requests Building brand awareness The number of website visitors The volume of organic search results “Kvartaly 2119”.
Language: English, Russian