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New rules of the SMM game from Jacobs or how to have a dynamic conversation with your audience

RAN IN: Russia


Audience: Target audience – active users of social media aged 25-35 (focus on the core – millennials). Target: audience segmentation by psychotypes (interests, online behavior).

Objectives: Major objectives – provide incremental reach of the young audience, enhance communication with the brand in social media and differentiate from competitors. Communication goal – develop and implement Jacobs’ communication strategy “Dream with your eyes open” in branded social media.

Type: B2C

Language: English, Russian