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2x2 TV and Tutu.ru
Tutureal 2х2

RAN IN: Russia




Audience: Target audience: all, 11-35Representatives of "geek culture", active gamers who are interested in modern trends in digital and geek culture.Mostly have a higher education.Demographics - all of Russia

Objectives: Geeks do not like obsessive advertising, but they value useful and innovative trends. It was decided to create non-standard travel content that would be useful to this audience. Key  profitability indicators were:· Creation of 8 unique 15-minute travel programs at the cost of producing one commercial. The ability to use the received content in the online environment in addition to the TV broadcast on 2x2· Reach target audience on TV and digital channels· Attracting a fundamentally new audience of “geeks” to the Tutu.ru platform· High audience engagement with content.

Type: B2C

Language: English, Russian