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2019 SILVER MEDIA/PROGRAMMATIC (DATA DRIVEN/PROGRAMMATIC) RUSSIA
Don't miss summer
RAN IN: Russia
Audience: Women, 18-25 y.o, regional consumers, income approximate 35 000 rub.
Objectives: Our objectives were to reach 10 million unique users on the internet with the online video. 500 000 transitions from the online video to the site. Following the airing of the online video the objective was to increase the search interest towards the brand Zolla by 200% according to BrandLift. Avoid falls in sales due to bad weather and achieve sales at 10% better than the previous year.
Language: English, Russian