You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
Income
Income: The Best Gift (from the worst parents in the world)
RAN IN: Singapore
CLIENT
Income
Marcus Chew / CMO / IncomeChloe Fair / Head, Brand Marketing / IncomeOlivia Lee / Manager, Strategic Communications / IncomeJasmine Toh / Senior Executive, Brand Marketing
/ IncomeCharis Leong / Senior Executive, Brand Marketing / Income
SUMMARY
Branded content is hard to define. But it’s intent is clear - reach people at scale who are in an engaged state of mind and therefore more receptive to brand messages. This is exactly what Income did. With a topic that hit the nerve of society - should your child be your retirement plan? - Income shocked, surprised and made Singaporeans cry with a 5min branded content film. And with a strategy to earn coverage, fuel sharing, and drive people through the funnel, Income grew life insurance sales by 13% with declining SOV.
CASE VIDEO
Additional Materials:
English
Language: English
