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IHG Rewards Club
The Big Win

RAN IN: United States, Canada

CASE STUDY

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Hero Medium: Digital/Interactive

Audience: Active IHG Rewards Club members, Boomers (45+),Men,Women,Young Men (20-35),Young Women (20-35).

Objectives: Increase sales, volume

Type: Business-to-Consumer

Classification: Multinational

Language: English

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