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2015 GOLD SINGLE-RETAILER PROGRAM UNITED STATES
Coca-Cola Share It Forward
RAN IN: United States
Hero Medium: Shopper Involvement
Medium Featured On Video: Branded Content, Events, Radio, Retail Experience, Sampling, Shopper Involvement, Social Media, Sponsorship
Audience: Teens (13-20),Young Men (20-35),Young Women (20-35), Millenials
Objectives: Increase sales, volume