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Pampers Swaddlers
Swaddlers for the life of your Baby

RAN IN: United States

CLIENT
Procter & Gamble


Walmart

AGENCY
Saatchi & Saatchi X *Lead Agency

Eli Murphy, Creative Director
Tiffany Harris, Designer
Anita Fredrick, Sr. Production Manager
Joel Eikenberry, Production Manager
Alex Sorrell, Promotions/Media Buyer
Chance Chapman, Director, Digital Strategy
Christine Becerra, Digital Strategist
Brandon Viveiros, Director, Digital Production
Matt Earley, Sr. Account Manager


SUMMARY

The Swaddlers for the Life of Your Baby initiative aimed to win and keep Millennial moms in P&Gs Pampers Swaddlers diapers from birth to the point of potty training. Because Swaddlers diapers werent available through all babys life stages, Moms were defecting from Swaddlers and often away from the P&G family. We restored a contracting category to growth, adding over $60MM to the P&G Baby business at Walmart and securing a 40 share of the national Swaddlers Sizes 4 and 5 business for Walmart in the first year of launch

CASE VIDEO


Hero Medium: Retail Experience

Medium Featured On Video: Print, Digital/Interactive

Audience: Mothers

Objectives: Market share - increase

Type: Business-to-Consumer

Classification: National

Language: English