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2016 BRONZE SHOPPER MARKETING: AWARENESS, TRIAL, AND CONVERSION UNITED STATES
Underjams at Walmart Overcomes Bedwetting
RAN IN: United States
Hero Medium: Digital/Interactive
Medium Featured On Video: Branded Content, Digital/Interactive, Mobile/Tablet, Retail Experience, Shopper Involvement, Other
Objectives: Increase sales, volume
Type: Business to Consumer