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2016 SILVER SHOPPER MARKETING: OMNI-CHANNEL SHOPPER EXPERIENCE UNITED STATES
SOUR PATCH KIDS & SLURPEE
SOUR PATCH Watermelon SLURPEE Campaign
RAN IN: United States
Hero Medium: Social Media
Medium Featured On Video: Branded Content, Digital/Interactive, Events, Mobile/Tablet, OOH, PR, Print, Product Design, Retail Experience, Shopper Involvement, Social Media
Audience: Teens (13-20)
Objectives: Increase sales, volume
Type: Business to Consumer