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2016 GOLD SHOPPER MARKETING: SINGLE-RETAILER PROGRAM- DRUGSTORES UNITED STATES
Dove, Vaseline, Simple
CVS Love Your Skin
RAN IN: United States
Hero Medium: Retail Experience
Medium Featured On Video: Branded Content, Digital/Interactive, OOH, Print, Retail Experience, Sampling, Shopper Involvement, Social Media
Objectives: Increase sales, volume
Type: Business to Consumer