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2016 SILVER SHOPPER MARKETING: NEW PRODUCT/SERVICE INTRODUCTION UNITED STATES
Dove, Dove Men+Care, Degree, Axe
Unilever Dry Spray Antiperspirant Launch
RAN IN: United States
Hero Medium: Sampling
Medium Featured On Video: Branded Content, Digital/Interactive, Ecommerce, Retail Experience, Sampling, Shopper Involvement, Social Media, Other
Objectives: Gain trial
Type: Business to Consumer