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2016 FINALIST SHOPPER MARKETING: SEASONAL/EVENT UNITED STATES
Alcon's Howard and the Amazing Eye Exam
RAN IN: United States
Hero Medium: Branded Content
Medium Featured On Video: Branded Content, Digital/Interactive, Events, Guerrilla, Mobile/Tablet, Print, Retail Experience, Shopper Involvement, Social Media
Objectives: Increase sales, volume
Type: Business to Consumer