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2017 FINALIST SINGLE-RETAILER PROGRAM: OTHER UNITED STATES
Doritos Batman v Superman at Dollar General
RAN IN: North America
Hero Medium: RETAIL EXPERIENCE
Medium Featured On Video: DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE Display Ads;DIGITAL/INTERACTIVE MFR/Retailer Website;PACKAGING During;PRICING Post;PRICING Couponing;PRINT Pre;PRINT Retailer Specific Publication;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;SOCIAL MEDIA During
Objectives: Increase sales, volume
Type: Business to Consumer