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2017 GOLD SHOPPER MARKETING EFFIE: DAVID & GOLIATH UNITED STATES
The Baby Stroller Test-Ride by Contours
RAN IN: United States
Hero Medium: RETAIL EXPERIENCE
Medium Featured On Video: DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Digital Video;GUERILLA During;GUERILLA Ambient Media;OOH During;OOH Other;PR Pre;PR During;PR Post;RETAIL EXPERIENCE During;RETAIL EXPERIENCE Retailtainment;SOCIAL MEDIA Pre;SOCIAL MEDIA During;SOCIAL MEDIA Post
Audience: New Parents
Objectives: Build brand equity
Type: Business to Consumer