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2017 BRONZE SHOPPER MARKETING EFFIE: CATEGORY/AISLE EVOLUTION UNITED STATES
RAN IN: North America
Hero Medium: RETAIL EXPERIENCE
Medium Featured On Video: DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Developed Retailer Site Content;DIGITAL/INTERACTIVE MFR/Retailer Website;RETAIL EXPERIENCE Pre;RETAIL EXPERIENCE During;RETAIL EXPERIENCE POP
Audience: Active personal computer shoppers 18-55
Objectives: Increase sales, volume
Type: Business to Consumer