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2018 BRONZE NEW PRODUCT/SERVICE INTRODUCTION UNITED STATES
Purina® Small Dog Squad
RAN IN: United States
Hero Medium: DIGITAL/INTERACTIVE
Medium Featured On Video: DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Developed Retailer Site Content;DIGITAL/INTERACTIVE Display Ads;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing
Audience: Young Women (20-35)
Objectives: Increase sales, volume
Type: Business to Consumer