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2018 BRONZE CATEGORY/AISLE EVOLUTION UNITED STATES
BP (British Petroleum)
Miles A Pump With Personality
RAN IN: United States
Hero Medium: RETAIL EXPERIENCE
Medium Featured On Video: BRANDED CONTENT During;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Digital Video;DIRECT During;DIRECT Email;PR During;RADIO During;RADIO Program/Content;RETAIL EXPERIENCE During;RETAIL EXPERIENCE Retailtainment;SOCIAL MEDIA During
Audience: Young Men (20-35)
Objectives: Build brand equity
Type: Business to Consumer