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RITZ Cracker
Lowes Foods Pair Your RITZ
RAN IN: United States
CLIENT
Mondelēz International
Stephen McGowan, RVP, Shopper & Consumer Activation
Christy Mangio, Customer Director, Shopper Marketing
AGENCY
Fiona Noone, VP, Account Director
Jen Senerius, Account Director
Kayla Ovington, Account Supervisor
Katie McElligott, SVP, Group Creative Director
Charlotte Arthur, VP, Strategy
Laura Johnston, EVP, Executive Creative Director
Curtis Stenger, Associate Creative Director
Courtney Doyle, Senior Project Manager
VaynerMedia
SUMMARY
Lowes Foods shoppers believed a national brand like RITZ Crackers was incompatible with their love for local tastes. Additionally, the brand’s focus on ornate, Pinterest-worthy, home-entertaining recipes was alienating to many, namely men and women who yearned for a simple snack that matched their down-to-earth lifestyles. By showing them how the many flavors of RITZ Crackers could be a surprising, yet welcome companion to the craft beers available at The Beer Den, we established a brand new occasion for RITZ Crackers and drove exploration within the portfolio.
CASE VIDEO
Hero Medium: RETAIL EXPERIENCE
Medium Featured On Video: RETAIL EXPERIENCE
Audience: New Audience
Objectives: Change brand image
Type: Business to Consumer
Language: English
