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Kleenex
Make Your Marks with Kroger & Kleenex
RAN IN: United States
CLIENT
Kimberly-Clark
Trudy Nyairo, Shopper Marketing
AGENCY
Annette Fonte Fonte, SVP Account
Jim Pearson, Creative Directo
Craig Hester, ACD
Kelley McClellan, Account Director - Team Kroger
Shelly Schroedl, VP Strategy
Jon Martin, Art Director
SUMMARY
Millennials weren’t seeing a need to buy wipes, especially at foodie store Kroger.
However, a surprising mode of Millennial self-expression is grilling,
So, Kleenex Wet Wipes brought Millennial shoppers to Kroger and invited them to “Make Your Marks” with all they need in one stop to let grilling be spontaneous, messy and fun.
The program brought in new households, drove sales and drove lots of feet to new an often overlooked part of the store.
CASE VIDEO
Hero Medium: RETAIL EXPERIENCE
Medium Featured On Video: RETAIL EXPERIENCE
Audience: Millennials - men and women
Objectives: Attract, support distribution
Type: Business to Consumer
Language: English
