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Mivina
Mivina: The Battle of Tastes

RAN IN: Ukraine

CLIENT
Nestle Ukraine

Alona Degtiar, Group Brand Manager, Cold Sauces Culinary BU, Nestlé Ukraine
Tetiana Sviatenko, Communication & Marketing Excellence Director, Nestlé Ukraine


AGENCY
THINKMcCANN *Lead Agency

Julia Storchak, Creative Group Head, THINKMcCANN
Marian Shum, Art Director, THINKMcCANN
Olena Gnucheva, Senior Copywriter, THINKMcCANN
Yuriy Skliaruk, Producer, THINKMcCANN
Anna Bobina, Account Director, THINKMcCANN
Alina Golub, Junior Account Manager, THINKMcCANN


Zenith


SUMMARY

Despite the falling popularity of fast food, we raised the Mivina sales and returned its Throne in the category. Referring to the theme of The Games of Thrones, we launched two tastes and started a taste battle, the outcome of which depended on Eaters. We created a site, developed a key-visual and shot a commercial. Moreover, we launched OOH at universities and video in cinemas, created Coub channel and developed stickers for Viber. A squad of promoters supported the campaign. Thus, we raised the sales of Mivina, modernized the brand and returned its Noodle throne!

CASE VIDEO


Classification: National

Language: English, Ukrainian