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Bella
Ukrainian women are supermodels
RAN IN: Ukraine
CLIENT
Bella Trade
Anastasia Pekaryk, Marketing director, BELLA TRADE
AGENCY
Roman Shikhutsky, Managing director Media First UkraineAnna Ostapenko, Project manager Media First Ukraine
TWIGA Idea
Katerina Amirkhanova, Creative director TWIGA IdeaSvetlana Stepanenko, CEO TWIGA Ukraine
MedInform Ukraine
Elena Samoylenko, Managing director MedInform Ukraine
LoviVideo
SUMMARY
Bella is a brand of feminine hygiene products, which is among the TOP-3 by brand awareness in the category, but is an outsider by the consumption and loyalty of young women with the smallest share of young users among competitors. But the growth zone of this market is the inflow of new users - young girls.
CASE VIDEO
Classification: National
Language: English, Ukrainian
